Digital has become a part of almost every organisation’s strategy. The reason is simple – transform and stay relevant, or get disrupted and face extinction. For the ones who have adopted digital, a plethora of possibilities in terms of new products, services, business models, etc., have emerged. IIM Kozhikode’s Professional Certificate Programme in Strategy in the Digital Age (SDA) is an 11-month programme designed for professionals and entrepreneurs who want to reimagine and transform their organisations by leveraging the power of disruptive technologies. Enrol now to apply a strategic approach in tackling/embracing digital opportunities.

Course Highlights

Fosters innovation for digital transformation

Taught by acclaimed IIM Kozhikode faculty and industry experts

Interactive Learning powered by state-of-the-art technologies

Curriculum includes Digital Matrix and Design Thinking

Course Content

Module I: Digital Disruption & Foundations of Management
Module II: Disruption Landscape & the Digital Matrix
  • Introduction to Big Data, AI, IoT, Cloud, Blockchain
  • FinTech Applications
  • The Digital Matrix
Module III: Crafting Value in the Digital Era
  • Value Innovation Using Blue Ocean Strategy
  • Design Thinking
  • Managing the Product Life Cycle
Module IV: Business Models
  • Deconstructing Business Models
  • Business Model Canvas
  • Lean Business Models
Module V: Leading Change & Digital Transformation
  • Leading Formal Change under Digital Disruption
  • Cultural & Integration Challenge
  • Leadership & Organisation Design
  • Performance Management for Digital HR
Module VI: Building & Scaling Platform Ecosystems
  • Introduction to Platform Business Models
  • Customer Acquisition Strategies in Platforms
  • Platform-based Competition
  • Orchestrating Platform Ecosystems

Course Fees

₹2,25,000 + GST

Course Starts

1st July, 2023

Eligibility Criteria

  • Bachelor’s Degree (10+2+3 or 10+2+4)/Diploma (10+2+3) from any recognised university
  • Minimum 5 years of full-time work experience* post completion of qualifying education
  • Participants must provide their LinkedIn profiles as a PDF document
  • Profile-based shortlisting to be done by the programme coordinators

*Internships and trainee experiences will not be considered as full-time work experience.

Admission Criteria

Participants will be selected based on their overall profile and credentials. Final selection will be solely done by IIM Kozhikode.

Class Schedule

Saturday – 3:30 PM to 6:30 PM